Browse the definition and meaning of more terms similar to product line. A product line in business is a group of related products under the same brand name that is manufactured by a single company. The product lines commonalities and variabilities are described in the problem space. Product line analysis is part of product line development. Product line management plm va enterprise architecture. It is about problemsolving, about visualizing the needs of the user and bringing a solution. Product mix and product line understanding product length. Pdf product line management in practice researchgate. Product line management is fundamental to the new it. Some companies dont have a product development strategy at all. A common mechanism to represent the variability in a product line is by means of feature. Product line pricing is a product pricing strategy, used when a company has more than one product in a product line.
Product designers also work with other professionals such as engineers and. However, as product management functions continue to proliferate both startups and large companies, its. Product design consists in imagining and creating objects meant for mass production. The term product strategy, much like the entire role of product management, doesnt have a standard definition. A product line is a group of related products under a single brand sold by the same company. Product line definition of product line by the free. Product line consists of closely related product items.
Items within a product line generally share the same basic theme, and with the help of a successful marketing plan these products can be entirely effective. The product line manager typically select one or few items in the line to feature. Difference is only found in terms of colour, size, shape, model, performance, weight, and capacity. Feb 20, 2017 product line managers work with all relevant business stakeholders to create a strategic capability and investment roadmap for each product line. Analysis strategies for software product lines 3 we refer the reader to a recent survey benavides et al. Definition of product the intention of this appendix is to define the term product, and provide several examples of infusions using single and multiple products.
Configuration and build management of product line development. Product line analysis for practitioners carnegie mellon university. Its taking an existing product and making various versions of it to satisfy consumers different tastes. In rapidly changing product markets, modernization is continuous. For example, apple offers computers, smart phones, tablets, mp3 players, smart watches, and online services.
Medical device companies may decide that product liability headaches outweigh the benefits of carrying a product or product line. Based on the quality analysis, in the process step goal definition the target. Line stretching occurs when a company lengthens its product line beyond its current range. Software product line engineering with feature models.
Appendix c product line analysis and a framework for software product. A product line is a number of products grouped together based on similar characteristics. Product line extension marketing dictionary adding depth to an existing product line by introducing new products in the same product category. Product line management plm overview and plm structure. Companies sell multiple product lines under their various brands. For example a seller of a toothbrush not only offers the physical. Where there is a range of products or services the pricing reflects the benefit s of parts of the range.
Even though the process definition practice area is part of the assembly line. Pdf on jan 1, 2005, joachim bayer and others published product line. As people are already familiar with the brand and there are more chances of a purchase. A product line is a group of products that are closely related manufactured by a single company. We define an application strategy for the rules in a proper manner. It has a combination of tangible and intangible attributes benefits, features, functions, uses that a seller offers a buyer for purchase. The product under configuration management is called product instance.
Software product lines spls, or software product line development, refers to software engineering methods, tools and techniques for creating a collection of similar software systems from a shared set of software assets using a common means of production. The production plans and techniques used to create products vary widely from organization to. Pdf a framework for software product line engineering. Managing product, product lines, brands, packaging 8 line stretching. Each of these would be considered a separate product line and under each product line they could offer a broad range of different products designed for different needs. The remainder of this survey is structured as follows. Mar 14, 2020 the width of the product mix is equal to the number of product lines within a company.
A product line is a group of products that a company creates under a single brand. Product line can be understood as an array of related products, under a specific brand, offered by a particular company to its customers. Product lines are not to be confused with product bundling, which combines various items into one type of product. Perhaps their physical attributes, prices, quality, or type of customers are the same. They oversee the product lines full lifecycle, continually shifting funding and resources when the product lines. Product line definition of product line by the free dictionary. Since its inception as part of the scrum framework for software development, the role of a product owner has taken on many different and conflicting definitions. Sep 19, 2019 product differentiation is a marketing process that showcases the differences between products. The production plans and techniques used to create products vary widely from organization to organization and from one product line to another. Ch8 managing products, product lines, brands, packaging. Every product is made at a cost and each is sold at a price. Jun 27, 2012 line modernizing, featuring and pruning product line need to be modernized.
Aug 28, 2016 for instance, the variety of coffees that are offered at a cafe is one of its product lines and it could consist of flat white, cappuccinos, short black, lattes, mochas and etc. The wholeproduct concept considers i core customer benefits, ii the actual productservice, and iii the augmented ancillary productservice as comprising market offerings. Product line definition of product line by merriamwebster. Clements and northrop define a software product line as follows clements 01 a software product line is a set of softwareintensive systems. The products are similar and focus on the same market sector. Thus, product line width is a depiction of the number of product lines which a company has. This close relationship comes from several product attributes. This definition identifies the main roles in a product line organization. Product line is the products that are offered by the company which are similar and can be sold for the same customers to satisfy the same want. Differentiation looks to make a product more attractive by. Product line is defined as the group or set of products that are closely related because they perform a similar function, targeted at the same customer groups and distributed through same channels,etc. Differentiation looks to make a product more attractive by contrasting its unique qualities with. Productline managers must also consider the product life cycle for each product in the line, including introduction, growth, maturity, and decline.
This helps to enhancing the business by adding items to the product line which is already established. Product mix and product line understanding product. In section 2, we give a short introduction to software product lines using a running example and we present an overview on important software analysis that have been applied to soft. Aug 02, 2016 product line manager is a very responsible position that involves maintaining a portfolio of all the products and product lines built by the company, or in other words, he is responsible for creating,tracking,monitoring all the products within all. Product line managers must also consider the product life cycle for each product in the line, including introduction, growth, maturity, and decline. Product instance after a new product is produced, it may also need to be configuration managed. Jan 14, 2019 the product line length within a company keeps changing. If they were to offer a basic smart phone they would be stretching their product line downward that is, taking it beyond the standard offering and introducing types of products that would appeal to.
Line modernizing, featuring and pruning product line need to be modernized. A product line refers to a number of products that are related and developed by the same manufacturer. Product line article about product line by the free dictionary. Product line firms may decide to split their product mix into groups known as product lines. But the larger brands have the deep pockets to start multiple product lines which can target multiple. Product item a product variant with its own distinctive attributes price, packaging, etc. A product line is a similar group of products that are sold by the company under the same brand. Product line extension is a concept we are all familiar with, whether we know it or not. Designing a new product goes through an analytical process and relies on a problemsolving approach to improve the quality of life of the end user and his or her interaction with the environment. Product line managers work with all relevant business stakeholders to create a strategic capability and investment roadmap for each product line. There is a broad variety of implementation mechanisms used in product line engineering. Software product lines spls, or software product line development, refers to software engineering methods, tools and techniques for creating a collection of similar software systems from a shared set of software assets using a common means of production the carnegie mellon software engineering institute defines a software product line as a set of softwareintensive systems that share a. A product line organization creates such a plan to ensure that the correct core assets are used appropriately to build a specific product in a specific way. One brand concentrates on one price brand but the larger brands have the deep pockets to start multiple product lines which can target multiple customer segments, premium or otherwise.
Thus, taking the above example, if there are 4 product lines within the company, and 10 products within each product line, than the product line width is 4 only. Product line definition is all goods made by a manufacturing firm. Maybe their function or channel distribution are the same or similar. Product knowledge detailed knowledge of a product s features and benefit s required by a sales person to persuade a. A product line is a related set of products offered by a firm. Generally, there are three price bands which exists in any market lower priced products, middle priced products and premium products. A product line is a group of related products produced by one manufacturer, for example. Product line meaning in the cambridge english dictionary. Stretching the product line again if we use the apple example above, in the mobile phone market apple only offers smart phones of high quality. A configuration management model for software product line, liguo yu and srini ramaswamy, 2006.
Product differentiation is a marketing process that showcases the differences between products. A set of related products sold by a single company. Guidelines for developing a product line production plan. Product line decisions building a strong product line. Every product line covers a certain full part of total possible range. The department of veterans affairs va office of information and technology oit is strategically shifting toward a devsecops approachfocused on collaboration, innovation, agile principles, and automationso that it can develop, enhance, maintain, and roll out better products at a faster pace than using the existing separate. The characteristic used to split products, will depend on the firm and its product strategy product line a companys product or group of products with similar characteristics. According to aaker and keller 1990, based on their focus, there are two varieties of horizontal brand extensions viz line extensions and franchise extensions. Configuration and build management of product line. This reflects the desired range of applications product variants in the product line the domain and their interdependencies.
The 3 types of product line stretching and why companies. Product line definition and meaning collins english dictionary. It is a process that traders adopt to separate products in the same category into various price groups, to create different quality levels in the customers minds. The basic product policy strategy issues at the product line level cluster around the following questions. A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. Manufacturers within and outside the medical device field utilize. Stretching the product line the marketing study guide. Product line article about product line by the free. A company may sell multiple products under one product line, and it can also have multiple product lines under its brand. Domain engineering is the process of software product line engineer. Product line definition and meaning collins english. Systems and software product line engineering, abbreviated as product line engineering or ple for short, is defined as the engineering of a portfolio of related products using a shared set of engineering assets and an efficient means of production. Amul offers a series of closely related products such as milk, butter, ghee, dahi, yoghurt, ice cream, srikhand, gulab jamun, flavoured milk, chocolate, etc. The definition encompasses the physical aspects as well as the functionalities products should possess.
Decisions on a productline level important and complex decisions are also made at the product line level, which tend to determine the length of a companys product mix. Product line definition, all of the products carried by a manufacturer, wholesaler, or retailer. Determining whether to create, expand or retire product lines is part of the overall product line strategy. The infusion form 2006 must be submitted for each product. So, when producing a product variant, the application developer uses the problem space definition to describe the desired. The product line length within a company keeps changing. This appendix will also provide direction with regard to reporting product infusion on the cibmtr infusion form 2006. They oversee the product line s full lifecycle, continually shifting funding and resources when the product line s strategy and investment roadmap change. The 3 types of product line stretching and why companies take. The width of the product mix is equal to the number of product lines within a company.